Mental Health Ads LLC managed a long-term Google Ads strategy for a multi-location psychiatry practice with 3 offices in Texas, Florida, and Illinois and over 20 providers. The practice specializes in medication management and comprehensive mental health services.
Over five years, the campaign focused on sustainable patient acquisition, overcoming the challenges of advertising psychiatric medication services while scaling lead generation efficiently across multiple states.
Advertising for psychiatry practices comes with unique obstacles:
Medication Management Restrictions: Ads promoting psychiatric medications are highly regulated. Messaging must remain compliant with Google policies while effectively attracting patients.
Multi-Location Growth: Consistently generating high-quality leads across Texas, Florida, and Illinois with tailored targeting for each market.
High Competition: Psychiatry services are competitive, particularly in urban areas, driving up CPCs and requiring precise targeting.
Lead Quality: Ensuring inquiries come from serious patients seeking psychiatric evaluation, not casual searchers.
The long-term campaign employed a data-driven, multi-location strategy to optimize lead acquisition:
1. Regulatory-Compliant Medication Management Ads
Ads were crafted to meet Google’s strict policies while emphasizing medication management, patient education, and therapy integration.
2. Long-Term Keyword & Audience Strategy
Targeted high-intent searches such as psychiatrist near me, medication management psychiatry, and private pay psychiatric evaluation
Leveraged demographic and geographic targeting to prioritize high-conversion regions across all three states
3. Conversion-Focused Landing Pages
Dedicated landing pages were created to:
Clearly and empathetically explain psychiatric services
Offer HIPAA-compliant contact forms
Track phone calls and appointment requests for accurate attribution
4. Automated Bidding & Budget Optimization
Implemented Target CPA and Maximize Conversions bidding after gathering sufficient data
Scaled budgets across multiple campaigns while controlling Cost Per Lead (CPL)
5. Full-Stack Tracking & Analytics
Google Tag Manager (GTM) and GA4 tracked every lead interaction
Monitored conversions from phone calls, forms, and online scheduling tools across all office locations
| Metric | Performance |
|---|---|
| Total Conversions | 21,200 |
| Cost Per Conversion | $40.06 |
| Total Impressions | 10.7M |
| Total Ad Spend | $847,000 |
Consistent monthly growth in patient inquiries
Maintained stable CPL in a competitive, multi-state market
Successfully navigated medication management ad restrictions
Scaled operations to support over 20 providers across three offices
The campaign delivered measurable, long-term results:
Reliable Lead Flow: Thousands of qualified patient inquiries generated consistently
Cost Efficiency: Maintained $40 CPL despite high competition and ad restrictions
Sustainable Growth: Patient acquisition scaled across three states without compromising lead quality
Regulatory Compliance: Ads fully compliant for medication management and mental health services
Practice Expansion: Supported multiple providers and enabled practice growth in Texas, Florida, and Illinois
Google Ads Account Management & Optimization
Medication Management Ad Compliance
Automated Bidding Strategies (Target CPA & Maximize Conversions)
Conversion Rate Optimization (CRO) for Mental Health Practices
Audience Segmentation & Multi-State Geographic Targeting
Full-Stack Tracking with GTM & GA4
Get started with a free consultation. We’ll analyze your current marketing efforts and create a customized strategy for your practice.
info@mentalhealthads.com
