Real campaigns, real numbers. Every case study below covers a Google Ads campaign we built and manage for a mental health practice in the United States, with the actual spend, lead volume, and cost per lead from the account.
We publish the figures because most marketing agencies will not. A psychiatric practice in Los Angeles generated 53 patient leads at $55.51 each. A therapy practice in Oregon generated 19 client inquiries in its first 30 days at $57.88 each. Those are the numbers a practice owner needs to judge whether paid search is worth trying, and they are the numbers most case studies leave out.
Each write-up covers the campaign structure, the conversion tracking setup, the negative keyword work, and what we would do differently. Browse by practice type below.
Last updated: August 7, 2026 A Los Angeles psychiatric mental health nurse practitioner generated 53 new patient leads in ten weeks on $2,940 in Google
Last updated: August 7, 2026 An Oregon therapy practice generated 19 new client inquiries in its first 30 days on Google Ads, spending $1,100 at
Project Overview Mental Health Ads LLC managed a long-term Google Ads strategy for a multi-location psychiatry practice with 3 offices in Texas, Florida, and Illinois
Project Overview Mental Health Ads LLC optimized a Google Ads campaign for a multi-clinician mental health practice in California. The objective was to improve lead quality, reduce wasted spend, and
Project Overview Mental Health Ads LLC designed, launched, and managed a full-scale Google Ads campaign for a Massachusetts-based therapy and counseling practice. The objective was
Project Overview Mental Health Ads LLC executed a targeted Google Ads campaign for a California-based therapist seeking to grow private pay patient inquiries. The campaign focused on
Every account here follows the same four principles, because they are what separates campaigns that produce patients from campaigns that produce clicks.
Conversion tracking is configured before launch, not after. Phone calls and form submissions are tracked separately. In our psychiatry accounts, calls often outnumber forms. In therapy accounts, forms usually win. Practices that track only one of the two consistently undercount their results by half.
Negative keywords are reviewed weekly. Mental health searches attract job seekers, students, people looking for free services, and insurance research. Deciding who not to show ads to matters as much as choosing keywords.
Campaigns are built around Google’s healthcare policies. Mental health advertising falls under Google’s sensitive category rules. We review keywords, ad copy, and landing pages against those policies before launch, which is why our accounts go live without disapprovals.
No patient data reaches ad platforms. Health information, appointment details, and identifying data stay out of conversion tracking by design.
We manage Google Ads exclusively for mental health providers in the United States:
What is a typical cost per lead for mental health Google Ads? Across the accounts published here, cost per lead runs between $55 and $60. Smaller markets tend toward $40 to $80 per lead. Large metros such as Los Angeles, New York, and Chicago run $60 to $150 depending on specialty.
How long before a new campaign produces leads? The Oregon therapy practice received its first inquiry within the opening week and 19 in the first 30 days. Most accounts stabilize in weeks four through six, once the campaign has enough conversion data to bid on.
Are these results typical? They are typical of accounts built with correct structure and tracking from day one. Results vary by market, budget, specialty, and how quickly the practice responds to inquiries.
Book a free strategy call and we will estimate a realistic cost per lead for your market and specialty before you spend anything.
